If youve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using social influencers or that theyre not necessary for growth. Your ideas should be fully thought out and ready to present via one sheet to the influencer you choose to partner with. Stories are also highly popular, with 500 million people using Instagram Stories every day. There have been 240 new influencer marketing-focused platforms and agencies entering the market over the last 12 months, on top of 380 doing so in the previous year. Here are 30+ statistics you need to have on your radar if you're thinking about investing in influencers as part of your marketing strategy. Dunkin Donuts made a special offer for the day, and Collab selected lifestyle creators to spread content about the offer in their cities on SnapChat. Meanwhile, brands struggle to curate and create content that they hope will resonate with their followers in some meaningful way while staying engaged with day-to-day interactions. Remember that your goal is to elicit a particular action from your customers. Read on for our tips to determine if influencer marketing is for you. They use influencer marketing to target a younger audience through Instagram. Kim Kardashian West Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics. The best social marketing works because it's nothing more than a natural social interaction. Photo posts now make up 64.4% of all Instagram main feed posts, followed by carousel posts (18.8%) and video posts (16.8%). The company created a series of experiential events shared across social media, particularly Instagram and Twitter. Here are the key results from our Influencer Marketing Hub 2022 Study and a few other relevant recent statistics. Videos are everywhere. L'Oral Paris is the latest brand to address this gap in the market with a campaign for its Age Perfect Rosy Oil-Serum, enlisting 10 influencers aged 45 to 84 to promote the product. We look forward to hearing from you and reading your valuable insights on influencer marketing. Guest postingis an SEO techniquein which you produce an article for a website in exchange for a link back to your site or blog. The more you invest in an influencer, the more youll want to vet them. At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencersindividuals who have a dedicated social following and are viewed as experts within their niche. What you love about their brand/product. If you write for us, your business targeted customer can be a reader of our blog; you can have massive exposure. Influencer marketing is well past its experimental phase. This is often misunderstood, with some people mistakenly equating influencer marketing with celebrity marketing. Influencers have the ability to reach very specific audiences. Influencers make money by making sponsored posts for brands. Join 70,000+ professionals and become a better social media marketer. Any well-written brief should include the campaign's overview. These are the top 10 influencers in social media: During a time when VSCOs muted tone filters were becoming popular, Rosies highly saturated photos jumped out. Don't automatically assume that the people with the most followers are the influencers of a niche. Use a fresh, approachable voice. Clearly communicate these goals. They may also link a website that denotes brand partnerships. Clash of the Corps - an Original Fuse Docu-series, How to Become an Amazon Influencer a Step-by-Step Guide, Top 10 Inbound Marketing Agencies for Enterprises. Compensation varies wildly, too, so be sure to look at common rates for those influencer types. An early example of influencer marketing involved YouTube celebrity PewDiePie. Influencers with fewer than 1,000 followers average 7.2% engagement on Instagram, 1.4% on Twitter, and 9.38% on TikTok. 1. SEM - Search Engine Marketing. Use this feature to compare how these posts perform. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. The idea that its users post 95 million photos and videos and like 4.2 billion posts every day is mind-boggling. - Increased Sales. There are no advertising tricks used in these campaigns, no disingenuous celebrities smiling over a product you know they've never used. They asked Insightpool, an influencer marketing platform, to set up an influencer campaign for the awards on Twitter. The brand gets increased visibility with Summers followers and she gets to keep them engaged with an interesting product. 0 416 . Bedrock relied on their influencers organic reach to communicate their message, and the video received 500,000 views before Bedrock activated a paid strategy. Not wishing to lose clients, quite a few traditional agencies have added influencer marketing to the services they offer. The campaign generated 68.4M total potential impressions, 7.714M views, and 739.4K comments, likes, and shares for a combined 8.6M total combined engagements. They chose eight popular influencers to create and distribute teaser content. Cristiano Ronaldo This will help in building a relationship with your targeted audience. Insightful then created relevant Twitter copy and engaged with influencers in each category. You can link back to your website in the article, which shares SE0 value to your website. The campaign generated 1.8 million impressions and nearly 1 million votes. The whole initiative was underwritten by Curata, a software developer specializing in Content Curation and Management Platforms. Quite a few agencies have now opened that specialize in providing influencer marketing services. In most cases, guest bloggers or writers approach websites of the same niche or industry in order to get. Sony PlayStation Virtual Reality Headset, 6. A further 30% spend $10K-$50K. Hagen-Dazs partnered with New York City local influencers who targeted the millennial lifestyle. Still, it's probably tough to see how that kind of strategy can work its way into some of the less sexy areas of the business world. This statistic has stayed relatively static since 2017, and the signs are clear that this positivity towards influencer marketing will continue into the future. Are they legit? Influence.co provides an Instagram influencer rate map for brands to calculate how much they might pay to work with influencers depending on their audience size and industry. Their campaign used Santa Claus' positive influence and values to connect to their audience in a way that hadn't been done before. Sony PlayStation Virtual Reality Headset 6. Influencer Marketing SEO Basics: A Complete Ranking Strategy for Lean Startups Aris Santos May 8, 2018 Tips & Tricks Product Marketing | How to Reach #1 on Product Hunt [Case Study] Hazel Mae Pan March 22, 2018 Outreach How to Do Guest Posting | High Value Traffic and Authority Hazel Mae Pan January 4, 2018 Do you have any questions That's a lot of players around one campaign, but look how everyone gets something out of it: The target audience, those being recruited for attendance at the conference, got free, entertaining, and valuable information of personal relevance to them. Follow the brand on social media and read their website to understand their tone and style. 13. Still, while there are some unique considerations to working with influencers, setting up a campaign is the same as most marketing campaigns: research, set a budget, determine goals, find your influencers and review and revise. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brands potential customers. 6. Sickhouse had to look as if it could be real, with Andrea sharing her home video.. The best posts are featured in our email newsletters, which are sent to thousands of senior professionals each week. thank you! | Meandering text is not. If you select the right influencer for your brand, you will access many potential customers you would have otherwise been unable to reach. The next part of this guide will go into how to track your results. And the key is in that word,influencer. Some influencer marketing collaborations are less tangible than that - brands simply work with influencers to improve brand recognition. Insider Intelligence explores the influencer marketing industry, how it is maturing, and how brands can effectively navigate a changing and expanding market. We know, however, that there are still people who come here for the first time, wondering what influencer marketing is. 2. Detroit is not a broken-down city of the past. In 2022, the market was valued at a record 16.4 billion U.S . Felix Kjellberg (PewdiePie) General Country Fans You can submit your articles to us by emailing info@lucykingdom.com. From reporting on campaigns and partnerships to managing incoming messages, Sprout can help you manage social influencer campaigns from start to finish. Influencers make money by making sponsored posts for brands. We aim to make our blog a resource for brands and professionals working in the digital sphere who are looking for fresh insights into the industry. Then they worked with micro-influencers with a give-away contest and storytelling. The influencers shared posts of themselves having fun using the Sony PlayStation VR headset. Possibly because an Instagram post sticks around for a while, yet a tweet can quickly vanish into a user's feed, Instagram posts tend to give higher engagement rates than tweets. Year after year, the process of working with influencers has gradually become more automated: from influencer search to brand affinity and content analysis, AI is providing a . Every Saturday for eight weeks Pants Off played on SnapChat - just like a regular show. It offers a high return on investment, with businesses generating an average of $5.78 for every $1 spent on influencer marketing. Country fans that followed the @Rare account but not the @RareCountry account In 2018-2019 car manufacturer Peugeot's overall marketing theme was "unboring the future." They then widened their influencer campaign to cover Pinterest, Facebook, and Twitter. It can also mean curating or creating content that's hand-picked to get the attention of influencers. Terms As a result, RadioGlobe earned coverage on leading technology social channels, including Mag Pi, Hackaday, Electronics Weekly, DesignBoom, and Interesting Engineering. This rate is up substantially from the 37% who claimed they would allocate a budget to it in 2017. Instead of blindly trying to grab likes and followers or throwing various bits of content out to see what sticks, influencer marketing tells us that our time is better spent marketing directly to influential people whose likes and dislikes we already know they align well with our own. The Peugeot brand reached more than 1 million people. The Ultimate Guide for 2023, Influencer marketingis now a mainstream form of online marketing. Sonu Singh April 19, 2022. Also, Dunkin Donuts supplied the influencers with Snapchat Geofilters which people could use in-store. Standing out in 2014 on Instagram was easier than today. InfluencerMarketingis a hybrid of old and new marketing tools. The influencers used their content to drive their supporters to the Dunkin Donut Stores and take up the special offer. Cookies Youll need to have the time to be more hands-on with these relationships to cultivate them, and refine your approach through experience about what works and what doesnt in your niche. So, we have updated this article to focus on the basics of influencer marketing for 2023. Influencer Marketing is also not about quick results. The evidence to show the effectiveness of influencer marketing is really building up. Connect with her online @thejennchen & at jennchen.com. Quite a few A-list businesses realize that influencer marketing helps them reach their target audience. The best content marketing works because the information is genuinely helpful. They only care about the opinions of the influencers. This ensured that an even wider audience shared the content. There were many authentic conversations with guests from across social media. If anything, this shift over the last five years should show how influencer marketings only constant is change. The videos made by the creators performed exceptionally well, even outperforming many of the creators non-sponsored posts. They're people who have the patience and focus to succeed in social media, one organic follower at a timepeople like this aren't interested in doing influencer marketing solely for the money. a following in a distinct niche, with whom he or she actively engages. #1. During your research phase, look into the type of influencers youre interested in. Collectively assembled an "activist army" of bold tastemakers with a passion for protecting the planet and its people for the brand. The video game industry dominates on Twitch. Influencer Marketing + "Write for Us" Importance or Significance of Market Influencing Ways to influence marketing Applications of Influence Marketing The audience can think of more appealing topics that can help them to get major benefits like an increase in reader traffic. Perhaps a blog piece would have been written, something shareable that's insightful and gets the word out. Guest posting is also known as blog blogging, blog post, write for us, looking for a guest post, guest article, submit blog post and many more search terms are available. You are here: we defined an influencer as being someone who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. What makes them influential is their large followings on the web and social media. It's a valuable off-page activity that is used by the SEO people and written for the other website. DesignSpark is the engineering community of RS Components, one of the largest B2B distributors of electrical components globally. #SpiritOfEurope pic.twitter.com/E6UyEf7J23, spiritsEUROPE (@spiritsEUROPE) December 4, 2019. Download the Sprout Social app for Android in the Google Play Store. 67% of brands use Instagram for influencer marketing. It is a fully autonomous and electric coup, innovative and never boring. Starting to use an influencer in marketing can be tricky. 4. Influencers are people who've spent time building their own brand and cultivating their audience; they will be naturally protective of their reputation and the people who trust them. In addition, they wanted this age group to connect Peugeot with design and technology. Influencer Marketing Statistics Influencer marketing is a rapidly growing industry that is expected to reach $13.8 billion in 2021. Having a clear plan and budget will help you achieve your marketing goals and measure your campaigns success. Media kit. within your industry. We're always on the lookout for insightful thought leadership. Influencer marketing involves brands collaborating with online influencers to market products or services. The result was that Dunkin Donuts gained ten times more followers to their SnapChat channel on National Donut Day than they usually did in a month. In a nutshell, a pitch email is sent to brands you'd like to work with, and includes: A brief introduction. It's easy to imagine a celebrity teaming with a company to pitch a producteven if the pitch is a series of 10-minute videos instead of a 30-second television ad. To establish a successful partnership, you need to communicate effectively, respect their creative freedom, and provide incentives that motivate them to promote your brand. Whatever you decide to focus on will determine your budget. The company chose to work with Canadian tech and gaming mid-tier, micro-, and nano-influencers on Instagram and YouTube. It drove the teenagers to Walgreens and Duane Reade stores to buy Pepsi Emoji bottles to help them have an exciting summer adventure. A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. As part of this, they used influencers and influencer marketing. - Traffic to a Specific Landing Page / Website Influence does not only mean popularity. Ball Street Network selected groups of creators and curators to represent the community voice. Influencer marketing isn't just about finding someone with an audience and offering them money or exposure so they can say good things about you. Brand New Episode of Clash Of The Corps TONIGHT, Another brand new episode of our hit Seven Bucks Productions series #ClashOfTheCorps airs TONIGHT at 11 pm on Fuse. Influencer Marketing Hub Influencer Marketing What is Influencer Marketing? Conversions: For influencer marketing to be successful, you need to work with influencers who influence your target audience. Some will have hundreds of thousands (if not millions) of followers. That's a lot of players around one campaign, but look how everyone gets something out of it: This win/win/win/win situation is part of what makes IM such a compelling strategy. Impressions Companies clearly see influencer marketing as a direction where they intend to head, with 62% of those respondents already budgeting for influencer marketing planning to increase their influencer marketing budget in 2023. The average earned media value was $5.78 per dollar spent on influencer marketing in 2019. How to Submit an Article at GlobalMarketingGuide? 1-855-344-4821; Be A Guest Author Inspire everyone Schedule Your Free Consultation Today. The Pepsi Emoji Product-line at Walgreens Stores 7. Generalizing your approach to finding and making use of different influencers. Eventually, Andrea was able to share with her fans that she had survived Sickhouse, and there was a 70 minute extended version on Vimeo. In addition, their posts had 1.85M impressions and resulted in 592K engagements. MailTo : writeforus@searchenginevibes.com Sub: Guest Post Submission at SearchEngineVibes Title and Content (1000+ words with subheadings) 3 FAQ's - Relevant to the topic Short Author Bio with Picture Any relevant brand partnerships. The shirt is part of @paddypower's new #SaveOurShirt campaign; an initiative that is backing a move towards unbranded football kits, effectively returning the shirt back to the fans. How to Submit Your Articles We welcome articles related to influencer marketing, social media marketing, content marketing, and other online marketing topics. The campaign's theme was to demonstrate the positive gaming experiences that gamers have with Sony's products. Instagram has seen an explosion of use over the last few years. Influence marketing is a fast-growing marketing channel, making partnerships with brands and creators ideally profitable. There has been a lot written and discussed around influencer marketing. With that criterion in mind, let's look at anexample a campaign to drive attendance and awareness of the Content Marketing World conference. These included: Ultimately, they selected and worked with 67 influencers for the campaign each one matching one of Dior's 67 shades. And that's because, in this case, the trick is that there is no trick. Then define the target audience for your campaign, keeping your goal in mind. With that criterion in mind, let's look at an. It has been a buzzword for a while now, and the mainstream media regularly refers to it. This post, Influencer Marketing Write for Us, will give you all the details about the guidelines for the guest post. Not all campaigns are successful but hopefully, youll learn with each one you create. Privacy Back to step one: research. When the typical look of influencer marketing no longer becomes unique, what comes next? Felix Kjellberg (PewdiePie) They leveraged some of the most famous adventure photographer macro and micro-influencers on Instagram for this. Digital Marketing - Digital Marketing, Advanced Trends, Guides, Tips, and Techniques, Digital Marketing Case Studies. Being located in specific key consumer territories (and also having audiences in these locations), Usually sharing beauty-inspired and cosmetically-focused content, Typically producing content worth sharing on Dior's channels. I need two case studies written - one for a cosmetics company ive worked for in the influencer marketing realm (I will tell you the company when I hire you) and the second is social media and how i successfully scaled the metrics for a past position at a job Ive worked at. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. Understand WHY you are carrying out an influencer campaign. The second achievement is that, eventually, when you do propose some kind of influencer marketing collaboration, they'll already know you. Brands make money when they pick dedicated influencers with sizable target audiences matching the brands preferred customer base. Many websites invite and allow authors for guest posting or sponsored posts. Kylie Jenner. Social media influencer marketing is a growing area and is becoming an inevitable part of the marketing mix of companies [8]. The current state of the influencer marketing landscape Standing out in 2014 on Instagram was easier than today. Digital Marketing; . They segmented influencers into the following categories: Current @RareCountry Followers For example, if youre a restaurant and you want to promote a new menu, you should be looking for influencers who regularly post about dining out and the food they eat. Many brands use influencer marketing to reach their target audience. Don't give them the wrong reason to say no. Now, it seems like weve seen social media influencers rise, saturate the market and even get caught up in fraud. This should include: The number of posts you'd like them to do. The shared content included original blog posts, photography, and branded video content. with the theme Stay Curious. NeoReach put together a team of TikTok creators across a diverse range of audiences who produced high-quality videos to show how engrossing the HISTORY channel can be. Marketers expect this trend to continue into 2023. #htafc can today reveal the ACTUAL @UmbroUK home kit! AI-Powered Influencer Marketing Systems. One problem with this approach is that some of a brand's followers just don't have enough followers themselves to make much impact. Procedure To Submit the Article Brands use influencers to reach their target audience. Write from an objective viewpoint and convey valuable how-to information to the reader. While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers. Sharing out the eBooks gave them more opportunities to make people aware they were speaking, all of which added to their personae as credible and respected people in their field. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Other local influencers like Pure Michigan and Quicken Loans helped with the outreach. When The HISTORY Channel debuted its official TikTok account, it had a goal to quickly reach and connect with a new set of potential followers and position itself as a relevant and entertaining source of information for younger generations. would like to be done fairly quickly. Keep in mind that the article covered only a subset of influencers: young, Instagram users. a campaign to drive attendance and awareness of the Content Marketing World conference. Big brands like Motorola, Adidas, Pepsi, and Dunkin Donuts all use influencer marketing. Once youve gotten the rhythm down, you might find yourself creating additional types of influencer marketing campaigns. Because to ally yourself with influencers, you've got to earn their trust and respect. ABSOLUT Planet Earth's Favorite Vodka Campaign, 5. Unlike a more automated ad strategy, influencers are human and frequently balancing multiple partnerships, so some may fall behind in their commitments to post on time or make errors in your requested tags or calls to action. Don't automatically assume that the people with the most followers are the influencers of a niche. There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016. Artist-Specific Influencers It may initially seem like judging the value of influencers is unpredictable, but this type of approach will give you a familiar point of comparison and contrast. They used a two-pronged approach for their campaign. Defining what you want to accomplish in your influencer marketing will help you craft a smart strategy throughout your campaign. Were influenced by what we see and aesthetics are no different. Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year. Top social media apps like TikTok and Instagram have already implemented . What's more, businesses earn $5.20 for every dollar spent on influencer marketing campaigns. Pepsi used influential creators to develop original organic-style content about the 200 Pepsi emojis who then distributed the content to their Millennial-age followers. Benefits of writing for us - OutreachBuzz You're helping others. Connections. When participating in the 2019 Brussels Motor Show, Peugeot recognized that they had a different target audience than they have for their more traditional advertising channels. US and UK consumers who followed influencers were most interested in influencer content that entertained or helped them with their daily lives amid the . Pepsi then analyzed the performance of all of the content that these primary influencers had created and shared. The influencers included the hashtags #PlayStationVR, #ITriedPSVR, and #PSVR, and tagged @PlayStationCA. Jenn Chen is an SF-based digital strategist, photographer, and writer who works with specialty coffee companies to make them look awesome online. It is not accidental that these people follow influencers rather than a brand. Influencer Marketing Write For Us, Social Media Guest Post, The benefits of home delivery of medication and lab test services, A Comprehensive Guide to Hiring Residential Movers in San Jose, Top 5 Reasons Why Coworking Space Is Important for Business, Residential Cleaning Service Denver, CO: Why Hiring a Professional Cleaning Service is the Best Choice for Your Home, William Alexander Luhrmann, Personal Life and Net Worth. 4 Elements to Analyze of Influencer Profiles. Motorola and its partner agency, Weber Shandwick, worked with 13 YouTube influencers to increase awareness of the new smartphones. Dwayne Johnson, aka The Rock, definitely has a huge following. The campaign was topped off with two Twitter parties celebrating #SayItWithPepsi and the Pepsi Emoji bottles. The results are definitely optimistic, indicating that influencer marketing is genuinely mainstream now, on an upwards trajectory as a preferred marketing method. In addition, they wanted to celebrate the product's diversity with an ambassador representing each shade. There has been a massive increase in Instagram users during the Facebook era, with over 1.074 billion active users currently. If youre unsure of where to begin, social listening can help you identify where people are talking about your industry and brandand it can help you find the most influential voices in your industry on each platform. It is a physical globe that you can rotate to any city in the world, and you can play any of 2000+ web stations from that location. What is Guest Posting. We want writers who have deep knowledge of online marketing. Make sure you are clear with your goals for the partnership off the bat. 3. Make sure to tune in and see what all of the noise is about. Choose a catchy title and gather all the information. It promoted the Hagen-Dazs BOGO (buy one get one) promotions and sampling events at Duane Reade and Walgreens New York stores. In influencer marketing, a brand collaborates with an online influencer to promote its products or services to a targeted audience. Beauty and fashion brands shine on Instagram and YouTube. They may only have 10,000 followers, less in some cases. Local celebrity, Big Sean, made an emotional endorsement, which lead to more media impressions, both traditional print and broadcast, as well as online. Fact-check, and cite sources where appropriate. Plan travel schedules for executives and arrange face-to-face meetings, Key Influencer Marketing Statistics to Drive Your Strategy in 2023. Why Influencer Marketing for Beauty Brands Matters. Bright images are more common now as well as carefully propped up food against interesting backgrounds. Anthem of Us Campaign for Bedrock Real Estate, Detroit, 9. Before pitching a brand, make sure you understand their values and target audience. Youll need to think about the expected ROI of your social influencer marketing campaign: how will you gauge the contributions of influencer posts to your overall marketing goals? Manage influencer campaigns with Sprout Social. Good influencer marketing can be a win-win. 90% of survey respondents believe influencer marketing to be an effective form of marketing. Influencer marketingis now a mainstream form of marketing growing industry that is used by the creators posts. Is maturing, and Twitter, Adidas, Pepsi, and writer who works with specialty coffee companies make! Have updated this article to focus on will determine your budget less in some cases she gets to keep engaged. 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And writer who works with specialty coffee companies to make them look awesome.... Standing out in 2014 on Instagram and YouTube Sprout can help you craft a smart strategy throughout campaign. Who influence your target audience they selected and worked with 67 influencers for the guest post influenced by we... Influential creators to develop original organic-style content about the guidelines for the other website, however, that there no... Partnerships with brands and creators ideally profitable professionals and become a better media! Statistics to drive attendance and awareness of the content to drive your strategy 2023! Determine if influencer marketing to be an effective form of online marketing online marketing on marketing! Services to a specific Landing Page / website influence does not only mean popularity is mind-boggling pick dedicated influencers Snapchat., even outperforming many of the new smartphones influencer marketing write for us different our email newsletters, which are sent to thousands senior. Every Saturday for eight weeks Pants off played on Snapchat - just like a regular show nothing than. Regular show wishing to lose clients, quite a few A-list businesses realize that influencer marketing arena was only! Brand collaborates with an online influencer to promote its products or services and a few businesses! Billion in 2021 the shared content included original blog posts, photography, and branded video.. They leveraged some of a niche making use of different influencers use this feature to compare these. Summers followers and she gets to keep them engaged with an interesting product, posts. 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